Privacy Policy for Life of Riley Pvt. Ltd.

Website: https://www.lifeofriley.in
Company: Life of Riley Pvt. Ltd., Noida, Uttar Pradesh, India

1. Introduction

Life of Riley Pvt. Ltd. (“Company”, “we”, “our”, “us”) values the trust you place in us. This Privacy Policy describes how we collect, use, store, process, and disclose your personal information when you visit or make purchases from our website lifeofriley.in (“Website”).

By using our Website, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal and non-personal information:

A. Personal Information

Includes but is not limited to:

  • Name

  • Email address

  • Phone number

  • Shipping and billing address

  • Payment details (processed through secure third-party gateways)

  • Purchase history

B. Non-Personal Information

  • IP address

  • Browser type

  • Device information

  • Cookies and tracking data

  • Session logs and usage data

3. How We Use Your Information

We use the collected information to:

  • Fulfill and manage your orders

  • Communicate with you about your purchases, queries, and support requests

  • Send marketing emails (with your explicit consent)

  • Improve our website, offerings, and customer service

  • Comply with legal obligations and enforce our Terms of Service

4. Legal Basis for Processing

We process your personal data based on:

  • Your consent (for marketing, cookies, etc.)

  • Fulfillment of a contract (order processing)

  • Legal obligations (recordkeeping, taxation)

  • Legitimate interests (fraud prevention, customer support)

5. Data Sharing and Disclosure

We do not sell your personal data. We may share data with:

  • Payment processors (e.g., Razorpay, PayU)

  • Delivery partners (e.g., India Post, Delhivery, Blue Dart)

  • Email marketing tools (e.g., Mailchimp) – only with your consent

  • Legal and regulatory authorities, if required under applicable law

All third parties are contractually obligated to handle your data securely and only for the intended purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Store your preferences

  • Track website traffic using Google Analytics or similar tools

  • Enable a smoother shopping experience

You can disable cookies through your browser settings. However, some site functionality may be affected.

7. Data Security

We implement commercially reasonable technical and organizational safeguards, such as:

  • SSL encryption

  • Secure server infrastructure

  • Role-based data access

Despite our best efforts, no method of electronic transmission or storage is 100% secure.

8. Retention of Data

We retain your personal data:

  • For as long as necessary to fulfill the purposes described in this policy

  • In compliance with legal, regulatory, and accounting obligations

9. Your Rights

Subject to applicable law, you have the right to:

  • Access, correct, or delete your personal information

  • Withdraw consent for processing (where applicable)

  • Object to processing for direct marketing

  • Request data portability

To exercise these rights, email us at support@lifeofriley.in.

10. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect or store information from children.

11. International Data Transfers

While we primarily operate within India, some data may be processed or stored on servers located outside India. We ensure appropriate data protection measures in line with applicable laws.

12. Policy Updates

We may revise this Privacy Policy from time to time. Updates will be posted on this page with a revised “Effective Date.” Continued use of the Website after such changes constitutes your agreement.

13. Contact Information

If you have questions or concerns about this Privacy Policy or your personal data, please contact us:

Life of Riley Pvt. Ltd.
Email: support@lifeofriley.in